guilty conscience fashion blog

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Close The Loop

Los Angeles, California

H&M has been a brand close to my heart for a long time. From designer collaborations to conscious sustainability efforts and taking action against animal testing, they make style with substance, and as an avid fashion consumer I am happy to support a business that can do both. This is why I was so happy to hear they wanted to collaborate on their sustainable fashion effort.

I recently did a closet purge on my YouTube channel, which put into perspective just how much clothing I was holding onto. It’s a lot btw. Pieces I would probably never wear again were piling up in my dressers, serving no purpose but to take up space. I donated 8 bags, and felt about 8000 pounds lighter. Not only did I no longer have clothes busting out of my closet where space was becoming a hot commodity, but my unused garments were off to live second lives, and serve a better purpose.

So, when H&M approached me with their global garment collection initiative I was pleased to hear that they were furthering their sustainable fashion effort in such an accessible and tangible manner. Here’s how it works. Bring garments you no longer want, from any brand and in any condition, to your nearest H&M, drop them off in their collection box, and they’ll make sure they get a new life. They’re not kidding around when they say any condition. From a lonely sock to a stained dress, even ripped sheets are welcome.

Oh, and if you need more incentive than closet space, H&M will be giving 5 dollars off your next purchase for every bag of clothes you bring in. If you want any more details as to where your clothes are going after donation, do not hesitate to check out HM.com!  Every piece counts…besides it’s spring, isn’t it time to clean out your closets?

Saint-Laurent sunnies, HM crushed-velvet camisole and pants, and Alexandre Birman sandals.