guilty conscience fashion blog

gucci

The New Classic

Montreal, Canada

Everyone loves a good throwback, but don’t confuse them with the classics. I’m all about revisiting the nostalgia of my childhood in the 90s, and my style is not exception. I kid you not when I say, I had a similar if not identical baseball cap in 1998. It was a cool statement piece then, and it’s an even better one now. From my tone on tone hot pink tank and capri pant ensemble in my 6s and 7s, to SJP in her fedora and pinned fuchsia cardigan dancing to Lenny Kravitz’s “Lady”, GAP has had an influence on how I wear clothes from the get-go. I have distinct memories of both big life events, and little moments wearing the brand, which gives me warm fuzzies everytime I slip into their denim and garments today. It almost feels like I have a personal relationship with the brand in a way I don’t with so many others that I once revered and have since come and gone.

The GAP has been with me since the beginning. The early years, through the tumultuous tween/teenhood, my dip into young adulthood, and is still present with me today. I mean I have family members that skipped some of the more annoying phases, so thats saying a lot. All kidding aside, there are very little, if any other brands that have stuck with me, and not only stayed new and relevant through all the fads and trends, but continued to have that positive connotation and happy feeling attached to their name. GAP, is a constant. I mean, what other brand makes a Canadian tuxedo look just as good in 1994 as it does in 2017….That my friends is why you don’t mess with the classics.


Gap hat, denim jacket, jeans, slip-on sneakers, and Gucci bag.

NYFW Day One

New York, New York

TGIF everyone! This past week has been an absolute whirlwind, literally and figuratively. We spent it in New York for Fashion Week in the snow, wind and rain, and not to sound cliché or anything but…had the absolute time of our lives! Though it wasn’t my first time experiencing NYFW, I never did it quit like this. Usually we attend a couple shows, and events, plan a few meetings while in the city and call it a day. This trip however, it was going to be 5 days, a dozen shows, evening fun with friends, and no time for rest let alone sleep. That’s right kids, I was gonna do it like the pros do.

After missing the Desigual and Nicholas K show (told ya’ I was doing it like the pros), we finally arrived amidst the snowstorm, and I had to get going and ready for the Micheal Costello show. Did I mention the snowstorm. Try to look cute, let alone effortlessly street style cool surrounded by puddles of slush and snowbanks. Not what I had planned for. After I got seated first row across from a Care Bear, my nerves took a back seat and I started feeling like this week was gonna be good. That night was followed by the best tacos of my life at ABC Cocina, and a mediocre night’s rest.

The next day I froze my buns of shooting this very look, before heading to The Standard Grill for a quick lunch before Cushnie et Ochs. Here’s a tip for you. Don’t eat a massive burger with a generous side of fries while wearing lycra-less vintage jeans. Boy did I not feel good. I had my tight pants on, a tall pink pom pom beanie, and leopard of all prints, sitting front row at my most anticipated show of the week, across from some of the most influential people in the industry. If you want to know how to feel out of place kids, this is how you do it!

Events like fashion week can make you feel so very teeny tiny in a sea of incredibly beautiful and talented individuals. What’s important to remember though, is that no two are completely alike, and that it is your skill, your character, and your unadulterated uniqueness, that will get you where you are going. So no matter how many followers, endorsement deals or shiny contracts are sitting across from you at a fashion show, you made it because of your hard work and because you stayed true to who you are. Wow, why did I go all introspective and preachy again. All I’m trying to say is…you do you. No matter, in what field, or what that means to you, because your power is in your individuality and what you bring to the table. Even if like in my case, it’s just butt jokes, a pom pom hat and a good time…Have a beautiful weekend my little chickens!

Check out part one of our NYFW adventures HERE

Snow leopard in a pink bib

Eugenia Kim beanie, Ray Ban sunglasses, Zara jacket and blouse, vintage Levis jeans, Gucci  bag, and Christian Dior boots.

Bigger Fish to Fry

Montreal, Canada

Sometimes it feels inappropriate or out of place to go on living my usual routine and publishing work, when it feels so futile in comparison to the chaos of the world around us. I love what I do and find it brings me joy and serves a purpose bigger then the way the job title shallowly depicts it,  but it’s feeling extra trivial today. So instead of going on a spiel about how cozy I was in my fluffy pink jacket, I ask you to take this time to educate yourself about how you can contribute. Sharing scary headlines on our Facebook feeds, and posting outraged statuses to our friends and followers, is actually a good start. Raising awareness and humanizing these issues is a big part of it, but what else can WE, as individuals, do to help. That’s what I’m doing today and I implore you to do the same. I don’t know about you, but I don’t like feeling powerless to changes that are affecting the people closest to me, so I’m going find a way to get my power back. Until then, remember to always love, and be kind to one another. Anger and hatred is what brought us here in the first place.

Saint-Laurent sunglasses, Stella McCartney jacket, Joyrich turtleneck, Topshop jeans, Gucci bag, and Christian Dior boots.

Goodbye my Summer

_w7c8341 Montreal, Canada

We are back! After a little European sabbatical it feels so nice to return to you and have so much sick shit to share in the coming weeks. We shot my favourite #OOTDs in all of our favourite cities from Paris, to Capri, to Amsterdam and I can’t wait to throw all that content on the blog, and rant about how much I ate. Something feels strange about being back though I must admit. I hate resorting to talking about the weather, but when did September happen and when did Summer kinda start ending? I feel like we spent all those good sunny months in front of our computer screens and aside from the miraculous weeks across the pond, summer vacay didn’t feel very vacationy at all. As someone who calls Canadialand her home I cherish those 3-4 months where the sun gods are in our favour…because let’s face it, in our native Canada, Winter is ALWAYS coming.  So here is my pitch finish reading this, check out the cool pictures, from that time I sweat a lot before an amazing Grey Goose event, and wore a awesome boho power suit, but then go play outside! We got to take what we can get kids, and September is all we got left, so take it all in. I leave you with this jem of a song from the mid 2000s, by the only man that has ever been sad enough to sit cross legged. Love you my little chickens, so happy to be back. _w7c8269 _w7c8282 _w7c8347 _w7c8362 _w7c8307 _w7c8388 _w7c8369 _w7c8399 _w7c8281 _w7c8384 _w7c8391 …aint nothin’ sexy about swass

Gucci leather aviators, For Love and Lemons suit, Louis-Vuitton “Skin Rings”, Chanel bag, and Manolo Blahnik “Chaos” sandals.